LGI's Approach to Classifying Brand Models

For each watch brand (55+) tracked by LGI the individual SKUs that represent meaningful sales activity are required to be classified by specific characteristics such as gender, case material, diamond treatment, case shape and other relevant parameters. The classification of these watches are critical to Time Tracker™ since it ensures that the overall market projections are developed based on the proper model characteristics that make up the industry. Both subscribing and non-subscribing brands are encouraged to classify their own models. Currently brands representing over 75% of the fine watch market on a dollar basis are classifying their own models through the Time Tracker™ Product Catalog SKU update module (see example below). Brands that configure their own models also have access to LGI's Product Catalog team to assist them in this process as needed. Models from brands that decide not to participate in the classification process are updated monthly by LGI professionals.

LGI maintains a model configuration rate of greater than 80% of all models on a dollar basis for brands being tracked by Time Tracker™ to ensure that Time Tracker properly represents the market and to allow participating brands and retailers access to model level statistics which include SKU characterization parameters. This process is conducted monthly with the monthly processing of incoming data from retailers.

If you are a brand and interested in learning more about classifying your own models in Time Tracker™ please contact LGI Network.