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LGI's Approach to Data Collection The LGI Network's Time Tracker™ service integrates raw data from several sources and applies sophisticated modeling techniques to transform this data into "Intelligence". The foundation behind Time Tracker™ is LGI's extensive panel of leading jewelry retailers providing point-of-sale transaction data. With each scan of a bar-coded product, information about that purchase transaction is collected, which is aggregated with millions of similar transactions. Huge databases of transactions are formed, providing the "raw material" for the service. As of February '04 Time Tracker™ has been live and being used by both retailers and brands alike. Approximately 7,000 retail stores are providing data to LGI on a monthly basis. This represents over 70% of the estimated 10,000 retailers nationally that are "watch destinations" and over 25% of all jewelers. This compares very favorably with the 10% penetration commonly relied on by leading retail measurement services companies serving other industries. LGI combines this point-of-sale information with over 6,000 annual audits of retailers across the country - leading to LGI obtaining data on 99% of the key watch retailing establishments in the country and a substantial sampling of smaller jewelry stores representing lower priced component of the market. Additional retailer doors are added all the time. LGI is currently in the process of bringing on board 500 additional doors that should be integrated into Time Tracker™ during the second quarter of 2007. If you are interested in becoming a retail participant to Time Tracker™ contact LGI Network to learn more. Penetration of Watch Destinations* * Chain jewelers, department store jewelers, and independent jewelers carrying 2 or more fine watch brands. |