The NPD Group's Luxury practice is the industry authority for market research and solutions for the luxury and fashion watch markets. The majority of leading brands and luxury retailers rely on us for comprehensive information on the market, key segments, brands and specific SKUs. Whether to address tactical decision making or to develop long-term strategy, our services provide essential information to client subscribers on what is selling (models, styling, price-points, materials), where (geography and retail channel) and when.

Clients use our information to:

  • Identify growth opportunities and penetrate new markets
  • Leverage category management to optimize assortments
  • Pinpoint poor performing media and marketing programs
  • Optimize the allocation of advertising and other resources across markets
  • Assess the attractiveness of investments in new models, lines, or retail stores
  • Improve product forecasting and supply chain management
  • Develop new products more cost-effectively
  • Perform analysis on competitors

Tracking Services and Reports

Market Segment Tracking

Sales monitoring of the market and the client brand's sales trends via our web-based Time Tracker Sales Intelligence Module. Application provides information allowing the client to benchmark a brand's sales performance against the market across a range of user-defined market segments. It allows a user to review overall sales activity, market share trends, and same store historical sales figures as well as ranking performance versus competing brands in the market.

For additional information, please contact carolyn.cohen@npd.com.

Competitor Brand Tracking

Sales monitoring of over 60 fine and fashion watch brands via our web-based Time Tracker Marketplace Intelligence Module. Application provides information allowing the client to identify trends in market share and productivity (per door sales performance) by price point, gender and other segmentation dimensions.

For additional information, please contact carolyn.cohen@npd.com.

Model Level Tracking

Monitoring of sales and inventory trends at the SKU level via our web-based Supply Chain Intelligence Module. Application provides aggregated national inventory, inventory turn, and availability-at-retail information - essential to effectively forecast supply against the actual demand in the marketplace.

For additional information, please contact carolyn.cohen@npd.com.

Custom Research

When broader sales trends are not enough, our custom market research lets you design information to answer your most pressing business questions. Whether you would like to learn which specific cities your brand and products resonate best in; which detailed watch characteristics consumers seek; or which competing models are top sellers in the market, our clients say the best part of doing custom research with us is that they can direct resources directly to their most burning business issues.

For additional information, please contact carolyn.cohen@npd.com.

The US Watch Market Annual Report

Hardcopy report synthesizing major sales and inventory trends broken into four sections: Market Overview, Merchandising, Retailing & Distribution, Brands & Manufacturers. In addition, detailed profiles of over 60 brands are included.

For additional information, please contact carolyn.cohen@npd.com.

The Watch Collector Report

Hard copy report providing quantitative and qualitative feedback synthesized from survey responses by over 500 watch collectors that own in excess of 2,750 watches with a retail value exceeding $65 million. The report is designed to substantially deepen the knowledge of manufacturers, retailers, and collectors by offering a fact-based understanding of the profiles, preferences, and purchasing behavior of timepiece collectors.

For additional information, please contact carolyn.cohen@npd.com.

How do we do it?

We collect point-of-sale information from leading retailers representing over 8,000 retail stores each month and conduct thousands of in-store and telephonic audits — to tell our clients what and where consumers are buying. We bring these robust data assets along with our industry expertise to address your business issues, from opportunity identification to program evaluation.